FlightView’s Newest Route for Cash-Stretched Airports

FlightView unveiled a new offering to meet the growing customer service demands confronting airports of all sizes. With budgets on hold in every travel sector, airports face a double-edged sword – delivering superior customer service to travelers while cutting operating costs.

FlightView’s newest offering: Customized Flight Information Web sites for each airport with trusted and valuable travel information – paired with brand-name advertising. Airports get a major upgrade in how they present critical travel information with a nominal set-up fee. The new state-of-the-art Web site makes it possible for passengers and other viewers to rely on the airport for real-time flight information without ever having to navigate away from the airport’s content rich pages. Along with this, the increased traffic to the Web site appeals to advertisers, making it easier to reach the elusive high-value audience – the traveler. Airports can actually turn their sites into net money-makers once audience thresholds are reached.

“We’re helping cash-stretched airports turn customers into revenue streams,” said Michael Benjamin, CEO of FlightView. “Isn’t that a nice way to weather the storm?”

Having an information-rich site also cuts hidden – and not-so-hidden – operating costs, namely the need for staff on hand to answer thousands of calls each year about weather, delays, and day-to-day flight status.

The revamped sites also brand smaller airports as competitive powerhouses, with top-tier information reinforced by ads from major global brands.

“FlightView’s solution makes it possible for us to offer first-class service to the more than 500,000 people visiting the airport each year,” said Len Nelson, director of aviation, Idaho Falls Regional Airport (IDA). “The offering makes it possible for us to move from a low-cost alternative for Jackson Hole and Yellowstone to the preferred route.”